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Does Server Location affect Search Engine Rankings?

This question has been exercising some of the world’s experts in Search Engine Optimisation in recent years and the answer appears to be Yes!

NTT Europe Online engaged online marketing and international SEO agency, Effective Digital, to get to the bottom of this conundrum because many of our customers have an International presence and we were keen to ensure that they got the most from their websites which we host on their behalf.

It would appear that organisations eager to feature at the top of search engine rankings in ALL the countries where they operate should avoid centrally hosted websites. Instead they are best advised to firstly ensure they have a local domain name and secondly to host the server in the country relevant to the market they are intending to target.

The results of the research were fascinating. If you would like to know more feel free to download a complementary copy of the research…

Download a free copy of a summary of the Market Research report