30 July 2007: NTT Europe Online to help ISVs succeed with SaaS
Independent Software Vendors are to be offered both Business Development Sessions and Architecture Design Sessions to support the development of their Software as a Service offering by NTT Europe Online, a managed hosting specialist and part of the global NTT Group.
The Business Development Sessions will provide a formal assessment of an ISV’s SaaS-readiness and maturity. The sessions will focus on eight key success factors, including competitive differentiation, demand generation, messaging, positioning, and online customer experience.
The SaaS market will continue to present a major revenue opportunity for ISVs, with IDC projecting spending in this market at $15 billion in five years , and Gartner estimating 25 per cent of new business software being delivered as SaaS by 2011.
Used by Microsoft as part of its SaaS Incubation Center Program, the Business Development Sessions have been enhanced by NTT Europe Online’s unique experience supporting the online business requirements of ISVs for over a decade.
NTT Europe Online also offers Architecture Design Sessions as part of the SaaS Incubation Center Program to help developers achieve the best fit between their application and the Microsoft Hosting Platform.
"The Business Development Session was a great investment of our time to get a new perspective of our business and the future potential of SaaS. It was a good way to kick-start our 2.0 business with competent partners helping us avoid the pitfalls," said Soren Krarup, Consultant, Brixx Solution
"NTT Europe Online has consistently demonstrated that it can provide value to its ISV partners through the Microsoft SaaS Incubation Center Program,” said Michael Korbacher, International Hosting Business lead for the Communications Sector at Microsoft. "ISVs can find the SaaS market a difficult one to break into because they do not typically have access to all the tools and resources they need. NTT Europe Online shows how, by connecting them with key distribution and operational channels such as telecoms operators and hosting providers, ISVs gain valuable insight and can achieve great results."
"The ability to deliver Business Development Sessions shows NTT Europe Online's commitment to offering value over and above our core managed hosting services to help our channel partners grow their online businesses," said Robert Steggles, Marketing Director Europe for NTT Europe Online.
NTT Europe Online provides SaaS Enablement programmes throughout Europe. For further information visit www.ntteuropeonline.com/saas.
